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Hala TFAYLI

Founder &
Managing Partner


Marketing expert with over 10 years of experience in developing marketing strategies leading to experiences, spanning several different sectors from architecture, engineering to retail and investment banking.
As Head of Marketing and Communications for SSH, a leading Architecture and Engineering consultancy in the Middle East, Hala worked closely with the executive board to help open SSH offices in all GCC markets and led on the media and marketing planning. She also developed lead generation models and assisted in implementing business development strategies across the region.
Prior to that, Hala worked aquired extensive sales experience at Al Shaya, H&M, closely working with H&M’s head office in Sweden on stock management and selling tactics to maximize value of sales. Hala worked on launching the H&M cosmetics line in the Middle East.

Paul AKIKI

Creative Partner


Former Chief Brand Officer of Anghami and Ex Group Creative Director at BBDO Group & founding member of BBDO Abu Dhabi, Paul has a rich history leading creative development for some of the world’s most coveted brands.
With 23 years of experience in Lebanon, UAE, Kuwait, Bahrain Egypt and KSA at prestigious advertising agencies like BBDO and Leo Burnett, Paul has handled regional and international accounts spanning the real-estate, FMCG, telecom, airlines, and automotive sectors to name a few.
What I bring to the business The ability of breaking down language barriers. Effective and relevant creativity accross all communication platforms / channels. Commitment to high standard work that serves business objectives and brand purpose.

Our
Model

..is simple, nimble and has proven to be very effective.
The main creative hub is located in Beirut while representatives of THE CHANNEL - be it at a managerial level, or client servicing, production, media - will be based in our regional offices.
Such a formula has enabled us to attract the best regional creative talents - hence enriching our core creative product - while simultaneously offering the client proper and convenient on ground services.




Our People

Beirut

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Assem Tfayli Founding Partner & Account Director

Our People

Beirut

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Yara HalawI Art Director

Our People

Beirut

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KarIm KurdI Art Director

Our People

Beirut

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ElIe Adalme Animation | Graphics

Our People

Beirut

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Paul Awada Account Director

Our People

Beirut

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Rana Zaarour Account Manager

Our People

Beirut

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AmanI Alayan Graphic Designer

Our People

Kuwait

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Mohammed Jaafar Creative & Account Director

Our People

Kuwait

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Rawan Alkandari Content Creator & Arabic Copywriter

Our People

Kuwait

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Farah Hilal Account Manager

Our People

Kuwait

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Pascale Sfair Art Director

Our People

Dubai

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Bashar Zwein Creative Director


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